Featured Work
Luseta Beauty
Luseta Beauty makes natural, salon-quality hair care affordable for everyone, everywhere, every hair.
Overview
Client
Year
2021
Platform
Shopify
Key Services
Digital Strategy, Full-stack Development, SEO, UI/UX Design
The Objective
Luseta is sold in multiple digital and brick-and-mortar stores, while this is great for brand awareness, sales on their flagship ecommerce store had suffered.
Their store lacked a lot of functionality they desired, and overall, didn’t feel like a true destination for visitors.
To maximize profits, they needed to give people a reason to shop in their store instead of through channels like Amazon.
Outcomes & results
+68.9%
Conversions
-27.3%
Bounce Rate
+10.4%
Average Order Value
Before
After
01. Design System
Global Design System
Luseta Beauty’s design is light, fun, and colorful.
With a natural product it was important their product photography depicted that. We also sought ways to combine product photography, lifestyle photography, and custom illustration in a way in which it felt unified instead of competing for attention.
02. Research
Research & Discovery
After surveying dozens of customers we identified that the core reason they chose to try Luseta was their natural ingredients. It was imperative that we highlighted these in various ways throughout the site both visually and in writing.
What kept them around was the fact that the product actually worked really well, so we knew that once we got them to buy for the first time, the next time wouldn’t be a challenge.
03. Creative
Homepage
Luseta is constantly developing new collections and offers, so the homepage needed to be designed to be flexible for these changes.
We wanted to immediately highlight the personality of the brand and show off its beautiful packaging.
By curating “The Favs” up front, we were able to lower the barrier to entry for new customers who may not know where to start. The section directly below this one which focuses on hair objectives accomplishes the same thing but in a more practical way.
Mobile Experience
Like most e-commerce brands, mobile dominates their customer base. We made mobile our first priority, ensuring that the browsing and shopping experience was effortless.
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